explains things,
doesn't trade for you
Coming soon · India · 2026
Everyday Market Intel.
You opened a demat account. You bought some stocks. Now you watch the numbers go red and green and feel something that isn't quite understanding. Dekodd is the friend who explains what's happening, why it's happening, and how to think about it — without ever telling you what to buy.
The problem
India added 150 million new investors. Almost none of them were taught.
You see a red number and feel anxious. You see a green number and feel lucky. Neither one is understanding.
— The gap that Dekodd exists to close
150M+
new demat accounts in India between 2020-25 — the world's fastest retail growth.
3x
products that fail this user — broker apps, news apps, learning apps. None close the gap.
90s
how long it should take to understand what moved your portfolio today.
What it does
Six features. One job.
Every feature in Dekodd serves one goal: helping an overwhelmed retail investor understand the market. Anything that didn't serve that goal cleanly was cut.
01 / DAILY HABIT
The Daily Brief
Twice-daily plain-language summary. Morning at 8:45 IST, evening wrap at 4:15. Each ends with one sentence you can actually use. Under 90 seconds, every time.
📌 The reason to open the app
02 / THE DIFFERENTIATOR
“Why is it moving?”
Tap any stock and see exactly what's pushing the price today — top driver, secondary drivers, confidence rating, linked sources. When we don't know, we say so.
📲 The reason your friends will install it
03 / AMBIENT LEARNING
Tap-to-define glossary
Any term you don't know — anywhere in the app — tap once. Plain definition, friendly analogy, and a "see in action" link to a real recent example.
📖 You learn just by reading
04 / YOUR STOCKS
Annotated charts
A raw chart is an abstraction. Ours flag every event that mattered — earnings, dividends, news. Tap a flag, get the explanation. Charts as story, not noise.
📊 Personalised, sticky, contextual
05 / WHAT OTHERS SEE
Sentiment Pulse
Aggregate retail sentiment with the topics actually driving it. Not just "bearish on ICICI" but "bearish about margin pressure, specifically." Caveat always visible.
🔍 Topic-aware. Honestly framed.
06 / GO DEEPER
Six Learning Paths
Forty-eight short lessons — earnings, charts, interest rates, mutual funds, news without panic. No XP. No badges. Just one daily streak that ticks up quietly.
🎓 Permanently free. Always.
How we work
Some things we will never do.
Most finance apps are optimised to make you trade more. Dekodd is optimised to make you understand more. The constraints below aren't a marketing line — they're the product itself.
01
Tell you what to buy. We explain. You decide.
02
Show you ads. Subscription is our only revenue stream.
03
Run paid stock promotions. No broker affiliate, no incentive to make you trade.
04
Lock learning behind a paywall. The glossary and learning paths stay free, forever.
05
Use leaderboards or XP to drive engagement. Calmer investors beat hyped ones.